Hello everybody! I realise the cliché nature of jumping on this bandwagon and talking about big consumer holidays. But let’s make a deal: as soon as people stop supporting them, I’ll stop talking about them. My number 1 mantra is that everything we do will leave an impact and everything we do is important. Also, where would we be without the motivation to change larger things? Here goes. Whenever I log on to social media and whenever I walk down the street I see stores and brands promoting the black friday tradition and I wish it would stop. Therefore I’ve put together a few tips to make this “holiday” a bit more bearable (and also to stick it to fast fashion some more).
Thrift stores: If you have an urgent need to go on a crazy shopping spree (I get it, it’s social and you hang out with friends or family, it’s a nice time and I have nothing against a nice time), spend your money somewhere good. Go absolutely crazy in a thrift store. The money will go to someone who needs it, and you don’t support any unsustainable and unethical productions. That is what we in the biz call a win-win.
Charity: If you cannot find any thrift stores, but you still have an urgent need to spend some money, skip the thrift shop step and simply donate some money to charity. Plant a tree, smile to a stranger or buy a homeless person a meal. The amount of good you can do to spread joy and kindness is endless.
Buy consciously: I am not saying that you cannot buy new clothes ever again. I support a number of conscious fashion brands who all have an extremely transparent production, with fair wages for workers, no chemical spills and organic materials.
I think one of the most important things is to remember the real cost of an item. Whenever a store is trying to push some super cheap clothing, someone else will pay the price. A t-shirt should not cost $1. If it does, something is seriously wrong with the product. We have developed an industry which relies on disposable clothing, meaning that our clothes are cheap and last only a short time and that is unsustainable. Luckily, we can change that. These industries only have power because we give them power, so refuse. It is the single best consumer rule.